Insights

Options, convenience and personalized shopping experiences. A brand new world beckons! Do you feel that your brick and mortar store needs a digital makeshift? Do your retail business operations need to be optimized, fulfilment of orders and customer insights provided for its (retail business’) smooth functioning?

If you’re wondering what the Retail industry is bound to offer up to its customers, then this is definitely for you. Here are 5 sure shot trends that will be made ubiquitous across the retail industry:

The New Year is back with bang again and it’s that time of the year again to see what’s been buzzing in the Retail world. Care to know what’s the YoY growth story in the Indian and US markets? Or which has been better, online or in-store shopping? Which was preferred – mobile commerce or traditional shopping? Feast on this!

Majority of Retailers view digital as an enabler for better customer service or greater efficiencies and have adopted technology to improve in these parameters. At Sonata, we believe not many retailers have truly awoken to the possibilities presented by Digital.

At Sonata, we look at digital as an opportunity to shape a long-term sustainable business model which that includes the entire retail eco-system as a network of suppliers, franchisees, employees all supporting the central actor (retailer) maximizing customer’s lifetime value.

Empowerment, empowerment, empowerment of the consumer by making the most of key technologies will result in shaping retail business. How? Give the consumers what they want by innovating with technology and providing maximum consumer benefits. Incorporating transformative business technologies in the online and offline store, will help in giving you that innovative slant in business success.