Options, convenience and personalized shopping experiences. A brand new world beckons! Do you feel that your brick and mortar store needs a digital makeshift? Do your retail business operations need to be optimized, fulfilment of orders and customer insights provided for its (retail business’) smooth functioning?
If these Qs rankle in your mind, Brick & Click’s (BnC’s) most certainly the sounding board you need. Embracing technology to move with a differentiated digital-led store-centric system, paves the way for the customers to seamlessly transition across channels, while enhancing customer data available to build personalized engagements from scratch – because there’s much more to purchase transactions than the conventional act of selling and paying for products customers buy.
Also, giving your customers the benefits of shopping at your store physically or via online channels or both, allows for a flexible fulfilment of orders. Did you once lose a sale because your product was not available or did a walk-in customer not find what he was looking for? Fear not. With this new modern retailing platform (BnC), you (retailer) can quickly take the order online and get it delivered to the customer’s preferred address, or with the cutting-edge technology available today, redirect him to the nearest store, where the product’s available.
BnC is very supportive of omni-channel buying habits of customers today, making way for a seamless research, search, and buying options at different times and locations from any number of devices. For instance, checking for availability and price for comparison with other retailers using their mobile phones, or using all channels, such as, store, catalog, call center, and web can be done to make a purchase. This is how customers benefit from a shopping experience that is seamless, connected, and personal.
Root for advantageous opportunities by growing your customer base, customer loyalty and revenues; improve employee productivity and enterprise operations efficiency and; pander to the demands of both B2B/B2C commerce and business models. In addition, make the most for your Retail business by gathering, processing, and analyzing data to glean insights that can help you understand customer sentiments and trends better, which can help you craft superior experiences for them and create adroit business processes.
BnC provides retailers with best-in-class, future ready technology which is well equipped to handle IoT, Machine Learning and Big Data to leverage these latest trends. Also, predictive retail analytics, optimized and personalized insights that are integrated into the platform, help achieve:
- Better merchandising
- Sales forecasting
- Inventory management and
- Operations management
For eg., by leveraging personalized insights, you can help customers to identify products and services that will have their needs met before the purchase takes place.
The technology that is used in BnC, captures a lot of the data across all the applications, giving you signals to analyze to therefore help optimize those operations. Sonata’s BnC is therefore your gamechanger, where you (retailer) don’t have to rethink every aspect of your business or business operations – be it from sourcing and pricing strategies to inventory planning, and customer experience management. So decide, isn’t this the cleanest sweep you can make as a retailer by getting Brick & Click?