Insights

An emerging component of online technology is the degree to which new technologies are responding to customer needs while serving good process and financial performance.Whilst there are a number of technological initiatives taking advantage of serving customers in this way, three good examples of this are:

Gartner has been talking about digital in retail for a while now, so the awareness on this has been building over the years. But over the last one year, one of biggest transitions we’ve seen is that digital has finally entered the conversation as a definite parameter for consideration when retailers evaluate any technology solution.

Retailers typically use a variety of applications from different vendors for processes such as POS, Warehouse Management, Partner Balancing etc., in an effort to deliver maximum value and create a differentiated experience for customers. Integration of these various applications with the underlying Microsoft Dynamics platform is crucial to facilitate seamless flow of data. While integration with Microsoft products is much simpler, connecting to third party applications can be slightly tricky.

Less than a week from now, 200 speakers from India and abroad, over 750 companies, more than 100 exhibitors and over 2000 delegates from India and abroad will gather in Mumbai for one of the most significant retail industry events in India. The 14th edition of the India Retail Forum, IRF 2017, will be held at the Renaissance, Mumbai on 19 and 20th September 2017.

The last two decades have seen an unprecedented transformation in the retail industry. The good thing is that the customer demand remained intact. In fact, it is growing steadily. However, there has been a transformation in people’s buying behavior and lifestyle choices.

Competitive pressures are also phenomenally high. E-commerce players have disrupted the market. At the same time, physical retailers too are experimenting with new formats to bring down costs and build sustainable business models.