Insights

What are CPG Companies’ concerns? Delivering quality services and products by viewing the exchange scenario (of those products and services) through the consumer’s eyes. The best way for CPGs to do this in 2019, is to adopt the lateral thinking route, rather than going strategic.

Rapidly evolving customer behavior makes new age IT solutions an imperative for driving a comprehensive digital transformation strategy for businesses.

The retailing industry is going through a revolution where technology redefines the traditional ways and standards of doing business. Interestingly, some of the challenges of using technology to remain competitive are best addressed by what successful retailers have always been good at - thinking about the customer first and placing emphasis on the customer's delight customer delight at the heart of the retailing operation.

Today’s shopper, thanks the internet, has better product knowledge than before, and sometimes even more than the salesperson! The readily available web information, blogs, social media, expert review sites, retail, and e-commerce sites have all come together to make a net-savvy customer fully loaded with knowledge.

Brick-and-mortar retailers faced three major challenges globally. The expanding presence of E-tailers, the growing proliferation of mobile, and staying relevant to their customers added to their woes. Read the blog to know about the own set of challenges that these problems brought on and how you can tackle them to give a holistic shopping experience to your customers across platforms, repeatedly.