Multi-channel marketing offers several advantages to retailers, advantages that make it a worthwhile investment. The pandemic (we can’t call it a post-pandemic era just yet) has made it clear that e-commerce is an essential element of any retail strategy, one which needs to be supported by activities on social media platforms and a consistent, coherent digital marketing strategy.
For retailers, its no longer a question of running a physical store – or even a chain, with an option for customers to buy online. In fact, that’s the bare minimum.