The businesses need to consider a lot when deciding between developing a product or a platform. A product is a consumable or usable piece of software, while a platform is a system that enables a product to work or communicate with another product. The following considerations can help your business decide which path to take:
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Products generate a single revenue stream, while platforms, which we identify as intermediaries that link two or more separate user groups and allow direct interaction between them, can generate several revenue streams.