While the digital revolution has significantly changed the way we research and conduct travel bookings, travelers are continually seeking inspiration via social media, friends and colleagues. Omni-channel being the essence, an integration between physical and digital customer touchpoints leading to capabilities that are market-leading will help travel providers in meeting traveler demands.
Travel providers are increasingly finding the need for improved technology as its disruption has also led to non-linearity in the search and book process. The SAP Commerce Cloud solution, through its Travel Accelerator, has the capability to benefit the travel industry.
What lies at the heart of SAP’s Travel Accelerator is the data model, which can be both adapted and extended to meet implementation needs. The accelerator is inclusive of the primary data objects for hospitality and transport providers, such as, hotel, air, cruises, rail, buses and ferries.
Some of the key benefits of the SAP Commerce Cloud Accelerator include the ability in supporting General Data Protection Regulation (GDPR) requirements of the Travel industry, improvised conversion rates with a completely responsive storefront and “context based” content management, which features the following:
- Travel search
- Fare selection
- Ancillaries
- Passenger details
- Booking management, etc.
All these can lead to a seamless customer experience, don’t you think?
Besides, the travel accelerator also has the ability to connect directly for the International Air Transport Association (IATA), New Distribution Capability (NDC) to agencies, B2B partners and corporate travel departments as well as integrate with existing revenue, reservation, and loyalty systems, which helps them deliver cutting edge customer engagement.
In addition, the accelerator can provide extraordinary customer service and support for bookings that are excessively complex; use open technology to swiftly build and deliver new travel bundles; contains intuitive administration via a single platform to deliver a web content management system, merchandising, IATA NDC, order management, and an omni-channel experience.
What’s more, the travel accelerator has an open technology architecture that provides API-first strategy for business services, which is Cloud borne; and has a potent offer management that provides personalization, promotional direction, merchandising in a single platform that helps in delivering superior customer experiences.
So what are you waiting for, click here to establish connection with us and realize your market-leading potentiality.