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Global Media Firm Achieves Common Platform with Dynamics 365 & Sonata’s Dynamics Migration Tool

CASE STUDY Global Media Firm Achieves Common Platform with Dynamics 365 Implementation and Sonata’s Dynamics Migration Tool

Introduction

In today’s rapidly changing business environment, organizations need to be agile and highly responsive to step up and thrive in the long run. The case study showcases how a leading marketing and corporate communications company servicing over 5,000 clients in more than 100 countries was facing financial visibility and profitability challenges due to disparate systems, manual data management, and non-standardized business processes. Sonata helped implement Dynamics 365 Finance & Operations (FO) and provided shared services support, automation, and improved manageability and audits.

Challenges

The first hurdle was the migration of its existing legacy code base (on AX) to Dynamics 365, which was time-consuming, expensive, and required extensive manual effort. The struggle to migrate to the new platform within the specified timeframe was monumental.

Problem statement

An Intelligent Solution

Solution Components

Sonata recommended its Dynamics code migration tool, purpose-built to analyze code and automatically migrate it from an older version of AX to Dynamics 365 Finance and Operations. The tool helped reduce the overall effort by 22% when moving to extensions. The implementation included a range of customizations tailored to meet the project’s specific needs, helping the customer improve their operational efficiency and streamline processes

Results:

The D365 FO implementation chartered the path for visible impact for our customer, as witnessed in:

• Large-scale business integrations and a system to provide shared services support
• Automated processes driving new efficiency levels 
• Improved manageability and audits
• Time Time-saving&O processes leading to optimization in total operations cost

Conclusion

Sonata's success stems from its best-in-class solution architecture, team expertise, agile approach, and optimized pricing and delivery models. Sonata's recommendations align with client businesses' core objectives for a modern, integration-friendly, marketing automation-supported platform that aids in faster scale-up of digital experiences and is flexible, intelligent, and affordable.

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