Modern Distribution

Modern Distribution

Digital is driving the change in Consumer Goods industry. Growing power of the Consumer in terms of their choices, channels, information explosion and ‘voice of the consumer’ through social media, forces the manufacturers to be focused on the (end) Consumer and their experience.

Challenge will be to innovate and create ‘new service and revenue models’ for delivering value to customers.

Collaboration with Channel Partners (Customers) to enhance supply chain value. Channel Partners play a huge role in ensuring availability at points of purchase, enhancing distribution reach, investing working capital, reducing the cost of delivery and sharpening competitive market intelligence.

Challenge will be to significantly enhance ease of doing business, conceiving and executing effective trade promotions, putting in place a pull-based inventory across the supply chain, enhancing visibility (demand-availability) and operational agility.

Transformation of traditional Supply Chain as end-to-end Value Chain. This is critical to collaborate efficiently and compete effectively in the digital economy. Physical Supply Chain (from procurement to manufacturing to distribution to Points of Purchase by Consumers) – need to be digitally enabled , with clear visibility across the value chain, across all channels – to be able to effectively deliver customer service (order fulfilment), maintain optimal inventory across the supply chain and ensure timely availability for Consumer Offtake.

Challenge will be to create new capabilities for Smart Manufacturing, Smart Warehousing and Smart Transportation driven by agile End To End supply chain planning. These have become necessary for all manufacturers – small or big – to survive in today’s competitive world.

New Ways of Internal Working is radically transforming internal processes and decision making within organizations. It is not just about reducing cost but enhancing agility, information transparency, sharper delivery accountability, synchronized alignment and enhanced customer centricity.

Challenge will be to rewire organizational processes demolishing internal silos and leveraging new digital capabilities for decision making and execution.

To grow in this context, manufacturers have to focus on one or more of the three drivers:

• Operational Excellence / Cost Leadership
• Product / Brand leadership by relevant Innovations, Speed to Market and enhanced loyalty
• Customer Solutions and Customer Service - in terms of Convenience, availability, assortment, products vs experiential solutions etc.

To enable Manufacturers and Distributors achieve this Sonata offers its Ready-To-Deploy Modern Distribution platform built on a modern digital process that provides digital engagement with channel partners and consumers while ensuring the back end supply chain & unique pricing needs are taken care by supporting the dynamism in moving goods through multiple channels with its advanced supply chain capabilities.

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