Manufacturing & Distribution

Operational efficiency is a critical business driver for manufacturers and distributors to stay ahead in the current digital age. An agile supply chain, with real-time visibility and insights into the entire distribution network from sourcing to storage to delivery, is a key enabler of efficient operations. Complex supply chains, new business models, and B2B online commerce coupled with the expectations of business users to access information anytime anywhere are impacting the fundamentals of the distribution business. To top it all, understanding end consumer behaviour and personalizing their experience is no longer a differentiation but has become the norm to gain and sustain customer loyalty. How do these distribution focus organizations solve these challenges and create new opportunities?

Platform-oriented approach and new digital technologies, we believe, will provide the ability for manufacturers and distributors to not only efficiently manage the supply chain ecosystem consisting of different players – distributors, franchisees, retailers, stockists, logistics providers, consumers etc. but also enable each player in the ecosystem to perform at their best.

Sonata brings together deep experience, industry-ready platforms, and a unique Platformation^TM approach to help industrial & consumer goods manufacturers and wholesale distributors to stay competitive with digital distribution platforms and solutions. Equipped with these solutions, manufacturers and distributors can establish an adaptive distribution network that can withstand the changing market dynamics and new distribution models. 

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